Agency: Primacy

Position: Associate Graphic Designer

The Objective

Primacy was approached by Columbus Regional Health to help refresh and modernize their logo system. To make the logo more contemporary, we updated the type face and color system but kept the original mark  From the masterbrand logo to the service lines, we updated the look for every logo. I was the main designer on this project and was involved in the initial logo exploration to the creation of the refreshed style guide. We even developed print and social ads with the new brand system identity.