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Middlesex Health Brand Evolution (Concept)

Agency: Primacy

Position: Senior Graphic Designer

The Objective

This was a brand evolution exploration that was done while at Primacy. We were asked to find creative solutions that would further the brand but keep it within the current Middlesex Health look. The goal was to start with print layouts but to keep in mind how this was would expand into other disciplines like display banners or social.

Here is an example of the original creative:


The Evolution

In addition to keeping the look and feel of the brand, we were also asked to emphasize the plus in the creative more. The direction I went in was to combine the imagery into the plus in order to make the whole piece more cohesive.

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