The Objective

Talcott Resolution was originally part of the The Hartford Insurance Group, but became an independent life insurance company in 2018. They wanted a new, unique identity that would make them stand apart from their parent company. Primacy was asked to concept ideas for the new brand look and feel. We were challenged to develop a complete logo system within a tight timeline.

This was one of the logo concepts that I had designed, using the "T" of Talcott as a white space element. I introduced a bright palette and a gradient color scheme to give it a distinct contemporary look from their competitors.