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Talcott Resolution Logo (Concept)
Position: Graphic Designer
Talcott Resolution was originally part of the The Hartford Insurance Group, but became an independent life insurance company in 2018. They wanted a new, unique identity that would make them stand apart from their parent company. Primacy was asked to concept ideas for the new brand look and feel. We were challenged to develop a complete logo system within a tight timeline.
This was one of the logo concepts that I had designed, using the "T" of Talcott as a white space element. I introduced a bright palette and a gradient color scheme to give it a distinct contemporary look from their competitors.
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