TIAA Campaign Work
Position:: Graphic Designer
Over the years, Primacy was approached by TIAA to do several media campaigns. A majority of these were B2C targeted social campaigns where we asked to target specific customer and prospective audiences.. Most of the work below is from the 2017 Fall Brand campaign where our objective was to increase brand awareness. TIAA wanted to show that they are a different kind of financial partner who can meet the needs of participants on their life journey. My role was to help develop several Facebook ads, including newsfeed, carousel and canvas units.