Regis University approached Primacy and asked us to concept ideas for student engagement campaigns. This concept was focused around a gaming/interactive component where students could create monsters in an app. Using these avatars, or monsters, students could use them to interact with events on the campus or vote on issues pertaining to the school. The idea was called "Unleash Your Vote" because the idea was to engage students in order to have larger participation rates across the student body. We even showed how the idea would expand to merchandising too.

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My contribution to the project was to illustrate the monsters and mock up the environment where the campaign would live.